The imagery is not a separate line item bolted on at the end. We photograph the product we developed, which means the shoot already knows what the garment is, how it moves and which detail is worth the frame.
Seasonal campaigns shot to a direction, cast and styled around the collection rather than around a stock idea of it.
The full range documented consistently, on model and on figure, so a buyer can read the collection in one pass.
Product shot on a controlled turntable, front, side, back and opposite side, cut out and sized so a shop stays visually consistent across hundreds of items.
Story-led shoots for press, features and brand editorial, built around a location and an idea.
Artists photographed live on tour and at festivals, including Drake, A$AP Rocky, Travis Scott, Playboi Carti, Lil Uzi Vert, Chris Brown and Justin Bieber.
Color, cleanup and cutouts finished in house, delivered in the formats the shop, the press kit and the feed each need.
Brand Partnership, From the Start Through 2024
We were on Low Lights Studios from the beginning, designing and building it as it grew, through to the close of 2024. Brand architecture and the collections themselves through to product scaling and market positioning, with the campaign imagery shot in house across seven separate productions.
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