Brand Identity and Creative Direction.
A label is a logo, a hangtag, a lookbook, a feed and a shop window at the same time, and all of them have to sound like one voice. We build the system that keeps them together, and we build it knowing how the product underneath is actually made.
What the Work Covers.
- 01
Brand Identity Systems
Visual language and guidelines. Logo, wordmark, type, color and the rules that hold them together, delivered as a system rather than a single file.
- 02
Packaging and Labelling
Hangtags, woven and care labels, boxes and polybags, specified so they survive the trip from the tech pack to the factory floor.
- 03
Lookbooks and Campaign Artwork
Seasonal lookbooks, campaign layouts and print, laid out around the imagery instead of on top of it.
- 04
Music Covers and Release Artwork
Cover art and release assets for music, built to hold up at thumbnail size and at poster size.
- 05
Social and Campaign Assets
The full set a drop needs: crops, formats and cutdowns that keep one look across every placement.
- 06
Campaign Direction
Editorial and launch strategy. One direction carried across garment, print, shoot and film, so a season reads as one thing rather than four, and the drop has a plan behind it rather than a date.
Delivered, Not Described.
- Logo and wordmark in production formats
- Brand system and usage rules
- Packaging, hangtag and label artwork
- Lookbook and campaign layouts
- Social and campaign asset sets
COLORS Clothing Company
Founded and Developed, Ongoing
COLORS is not a brand that briefed us. We founded it, developed it and still run it. Parisian high fashion fused with streetwear, and every stage of it, from the first concept to the pieces on the rail to the images that sell them, was made in this studio.
Read the case studyThe Ones We Actually Get Asked.
- Do you do identity work for brands you did not design the product for?
- Yes. Identity, packaging and campaign artwork are offered on their own. It just tends to go faster when the same studio also knows the product.
- Do you provide the artwork for hangtags and care labels?
- Yes, and we specify them in the tech pack as well, so what the factory receives and what the brand approved are the same thing.
- Can you art direct a shoot you are not photographing?
- Yes. We also photograph and film in house, so it can be one team or a direction handed to yours.
The Rest of the Chain.
- 01
Fashion Brand Development
Collection design, technical development, sampling and production, run as one continuous process. - 02
Photography
Campaign, lookbook, e-commerce and editorial imagery, plus artists shot live on tour and at festivals. - 03
Web and Digital
Brand sites, lookbooks and commerce, designed and built in house rather than assembled from a template.