AWGE Fall/Winter 2026, From Concept to the Global Stage.
AWGE showed its Fall/Winter 2026 collection in downtown Manhattan on 15 February 2026, during New York Fashion Week. We worked on that collection from development through to the floor of the show.
What We Delivered.
- 01
Collection Development
Developing the season from direction into a produceable range, piece by piece, against a show date that does not move.
- 02
Design Support
Working into the collection alongside the brand rather than in place of it, on the pieces and details where an extra pair of hands changes what makes it to the runway.
- 03
Production Execution
Turning approved designs into finished garments: technical documentation, sampling, factory communication and the production itself.
- 04
Runway Presentation
Getting the collection to the stage. A fashion week date sets the deadline for every sample round and every delivery behind it.
Motorsport, Built to Actually Walk.
The collection ran on motorsport. Racing panels, tire treads, harnesses, gauntlet gloves, neoprene moto jackets and hi-vis rugby stripes, worked across outerwear, tops, bottoms, footwear and accessories. It is a language that only holds together if the construction is right, because the references are all built objects: a harness has to sit, a tire panel has to seam, a latex overlay has to survive being worn.
That is the part we were in. Development and production execution mean the distance between a drawing that looks correct and a garment that walks: the technical documentation a factory can cut from, the sample rounds where fit and finish get corrected, the direct conversations with the factory, and the volume that follows approval.
The show itself broke the fourth wall, with glam stations visible on the runway and live backstage feeds projected during the walk. The presentation was covered by WWD and Hypebeast, and PUMA collaboration footwear was revealed on the same runway.
The pieces from this collection are in the portfolio, each one photographed and catalogued individually rather than shown as a single lookbook image.
Written Up Elsewhere.
The Services Behind This.
- 01
Fashion Brand Development
Collection design, technical development, sampling and production, run as one continuous process. - 02
Brand Identity
The identity system behind the label: logo, type, packaging, labeling and campaign artwork. - 03
Photography
Campaign, lookbook, e-commerce and editorial imagery, plus artists shot live on tour and at festivals.